How we use cookies and similar technologies on our website
Last updated: August 2026 | MyAsset — a product of OptiTrac Limited
Cookies are small text files that are placed on your device (computer, tablet, or phone) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and give site owners useful information about how their site is being used.
Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by another service embedded in the site, such as an analytics provider).
Cookies can also be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them).
The MyAsset website and platform use cookies to:
We do NOT use cookies to:
We categorise our cookies into four groups. You can manage your preferences for each category (except Essential) using our cookie banner.
These cookies are necessary for the website to function. They enable core features like page navigation, secure login, and access to protected areas. The website cannot function properly without them.
These cookies cannot be disabled. They do not store any personally identifiable information beyond what is needed for the site to operate.
These cookies remember choices you make (such as your language, region, or display preferences) to provide a more personalised experience. They may also be used to remember changes you have made to text size, fonts, or other customisable parts of the interface.
These cookies help us understand how visitors use our site by collecting anonymous, aggregated data. This information helps us improve our website structure, content, and performance. No personally identifiable information is collected.
These cookies may be used to track visitors across websites to display relevant content or measure campaign effectiveness. Currently, MyAsset does not use marketing cookies. If we introduce them in the future, we will update this policy and request your consent.
Note: Marketing cookies are disabled by default in our cookie banner. We will only activate them with your explicit consent.
Below is a list of the specific cookies used on our website:
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| myasset_session | Maintains your login session | Session | MyAsset |
| myasset_cookie_consent | Stores your cookie preferences | 12 months | MyAsset |
| myasset_csrf | Protects against cross-site request forgery | Session | MyAsset |
| wordpress_logged_in_* | WordPress authentication | Session | WordPress |
| wp_settings-* | WordPress admin interface preferences | 12 months | WordPress |
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| myasset_lang | Remembers your language preference | 12 months | MyAsset |
| myasset_tz | Remembers your timezone setting | 12 months | MyAsset |
| myasset_display | Stores dashboard layout preferences | 12 months | MyAsset |
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Distinguishes unique visitors | 24 months | Google Analytics |
| _ga_* | Maintains session state | 24 months | Google Analytics |
| _gid | Distinguishes unique visitors (24h) | 24 hours | Google Analytics |
| _gat | Throttles request rate | 1 minute | Google Analytics |
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| No marketing cookies are currently in use. | |||
Some cookies on our site are set by third-party services that we use:
We do not control the cookies set by third parties. Please refer to their respective privacy policies for more information about how they use cookies.
When you first visit our website, a cookie consent banner will appear at the bottom of the page. You can:
Change your mind? You can update your cookie preferences at any time by clicking the 🍪 cookie icon in the bottom-left corner of any page, or by clearing your browser's cookies and revisiting the site.
Your preferences are stored locally on your device using localStorage. They are not sent to our servers or shared with any third party.
In addition to our cookie banner, you can control cookies through your browser settings. Most browsers allow you to:
Here are links to cookie management instructions for popular browsers:
Please note: Blocking or deleting cookies may affect the functionality of our website. Essential cookies are required for login, navigation, and security features to work properly.
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. When we make changes:
If you have any questions about this Cookie Policy or how we use cookies:
Email: hello@myasset.co.nz
Address: OptiTrac Limited, 30 Southwark Street, Christchurch, New Zealand
For more about how we handle your personal data, see our Privacy Policy.
© 2026 OptiTrac Limited. All rights reserved. MyAsset is a registered product of OptiTrac Limited, New Zealand.
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